The Senate of the Economy, an exclusive economic network, independent of party politics and with the goal of an eco-social market economy. Built on 4 pillars (economy, ecology, education, health), projects are mapped and events are organised where best-practice solutions and user knowledge are imparted. The Senate is a recognised dialogue partner of the Parliament, the federal and provincial governments as well as international organisations. The Senate family in Austria is made up of around 550 member companies represented by over 750 senators (shareholders, managing directors, board members). The Senate represents all sectors, from small and micro-enterprises to large corporations.
Below, you can find information about our prior research, including the goal, target audience (in the form of 2 different personas), key insights from the interviews and the key aspects we want to focus with this contest.
Here you can find more information about the Senat: