What is a subscription model? A subscription-model as a pricing model. This pricing model includes a payment structure that allows customers or organizations to be a member of a service for a specific period of time for a certain price. Normally, subscribers are paying for that service monthly.

Examples are

• Netflix
• Spotify
• SurveyMonkey
• Etc.

How could a subscription model for the SENAT look like? Instead of the fixed pricing model, which the SENAT is using currently, it could change to a subscription-based framework. Here various options are possible. However, I want to share and appropriate way, which I thought about (It is an example and can be changed in the final version as well).

1.Level “Free” - no fee: Ventures are a member of the SENAT, receive promoted information about other members as well as about the SENAT itself and are allowed to share limited (slightly costs at some advertisements) promoted information within the SENAT-network. 2.Level “Basic” - Paying 50€/month: All aspects from the previous level as well as getting analysis or shared data about the industry, which are relevant to your company. 3.Level “Premium” - Paying 150€/month: All aspects from the previous level as well as discounted prizes at organizations, which are members of the SENAT. 4.Level “Elite” - Paying 250€/month: All aspects from the previous level as well as free entry at events (2 people). See a graphic illustration in the appendix.

How do young companies profit from that model? Why should the SENAT switch to a subscription model? Start-Ups are known to be tight on cash. In other words, young ventures do not have much money to spend on marketing, corporate networks, products, etc. The reason for that is, that they are at the beginning of their organizational history and have not received enough time to generate revenue.

To say it differently, paying 250€ per month and investing 500€ as an admission fee*, is too much for young companies, especially if they do not know how the corporate network will support them or generate value for them. For that reason, the SENAT should think about offering a different pricing model. Since several modern companies rely on subscription-based-models, many people are, on the one hand, familiar with such concepts, and, on the other hand, have appreciate the advantages of it. Therefore, I would recommend changing the pricing model to a subscription-based-concept, like provided in the example above. *see the Website from the SENAT: Getting a senator