A younger audience is more inclined to engage with a well designed mobile app than with a complicated website. Nowadays, a mobile device is the most convenient way to access information. Therefore, a mobile app might be a great tool to reach the target audience. Other than that, a mobile app has numerous benefits for an organization. In the following, I'll briefly mention some of them:

1. Mobile apps can be used to share useful content: • Senat Toolboxes (Economy, Sustainability,…) • Blog posts • Podcast • …

2. Build a stronger brand image

3. Higher Customer Engagement Level (extremely important considering how bad engagement is on the Senat website, +push notifications deliver extremely high opt-in rates)

4. Additional data can be gathered

5. Useful marketing channel

All in all, a mobile app doesn’t have any downsides and is worth having either way. There is no better way to connect with your customers/members in a fast and easy way than through a mobile app.