Marketing Campaign - Hot Topic Search
Ask young entrepreneurs what issues are most important to them and reward them
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This idea is a proposal for a marketing campaign in which the Senat der Wirtschaft writes to young entrepreneurs all over Austria and asks what are the three most burning issues for their start-up or family business. What problems or challenges do today's young entrepreneurs face? One or more annual memberships will be raffled among all submissions.
How? The Senat der Wirtschaft taps into a potential target group with the contacts to do so via various channels, such as Linked-In ("Founder") or via incubators. In this cover letter (physical or digital), the Senat der Wirtschaft introduces itself and asks the young entrepreneurs about their most burning issues.
With this collection of ideas, the Senat der Wirtschaft in turn has the opportunity to tailor further advertising campaigns more specifically to the needs of young entrepreneurs and can evaluate how Senators can be involved in the process of recruitment. Young entrepreneurs must be able to recognize the additional benefits compared to, for example, the Wirtschaftskammer.
Furthermore, this collection of problems and challenges of young entrepreneurs can be linked to my other idea of coaching[ events (https://senat-der-wirtschaft.hyvecrowd.com/contest/185/contribution/show/9181)