In the surveys and interviews we conducted in advance, it became clear that some potential members would decide based on price. It also became clear that not all potential members would use the same range of services.

These two circumstances can be taken advantage of by offering different memberships which differ in price and scope of services. For example, one could offer a basic membership that meets the basic requirements, such as consulting services, network effect and so on.

On the other hand, it makes sense to implement a premium membership that offers additional services such as working groups, industry-oriented joint marketing, etc. beyond the services of the basic membership.

With a personalized offer or with more choice, it should be possible to address a broader clientele.