Many ideas in the contest refer to creating more awareness for the Senat. In my opinion this could be achieved in participating, sponsoring or hosting outdoor events.

Austria, as an outdoor sport loving country, offers its habitants one of the best surroundings for executing these kind of sports. Therefore a good possibility to reach especially younger people could be connected to this.

In practice this could be something like the following:

• hosting a charity-run/hike with different disciplines like a family run, a 5k, a 10k trail run and so on.

• hosting a little ski/sleigh race event with diffenrent categories

• sponsoring a ski & snowboard funpark contest

• create an online challenge where people post their most beautiful sunrise/sunset hike pictures on instagram and tag the Senat in order to win a price

• sponsor climbing gyms

Overall the Senat should make use of the geographical benefits Austria offers in order to create awareness for itself, especially within the younger generations. This shouldn't mean that the Senat should transform itself into some kind of an outdoor brand, but making use of tools, similar to the ones mentioned above, will help to become noticed by the younger generations.