The Problem As the Senat der Wirtschaft is not well known by the younger generation, I think it is crucial to raise the awareness of potential entrepreneurs.

The Events This can be achieved by offering information events at schools and universities. These can be used to tell the listeners about the benefits of the Senat and to ensure them that the Senat is the right partner if they want to start a company. The events can be held in all different kinds of schools and university courses to reach as many young people as possible.

The Start-up Hub However, for those events to be effective, the Senat der Wirtschaft needs to establish some sort of Start-up hub where young entrepreneurs can address themselves to and get the help they need. By addressing the Start-up hub they become a temporary member and later on they can join as a full member if they want to and when their company has managed to establish itself.

Conclusion Overall these events can help to raise awareness about the Senat der Wirtschaft and gain new members. But for an effective use there needs to be a newly established Start-up hub in place which addresses the specific needs of new founded businesses.