I propose to organize targeted campaigns like the Ice Bucket Challenge – the movement that went viral on social media challenged people to dump a bucket of ice water on their own or someone else's head in order to promote awareness of a disease. Similar viral campaigns like Movember, Water is Life are good examples of targeted viral campaigns The campaign could be to post a short video of the innovators to demonstrated a key idea like " Thinking out of Box" . People can submit creative ideas on showcasing "out of box" or " thinking out of box" The best submissions will be recognized (monthly)with additional offers as deemed fit for the participants. Such viral campaigns will attract the attention and open doors for more subscribers.